Men and women shop in awfully different ways, no where is this more apparent than when you look at shoe shopping.

When you ask the regular American man what shoes he is looking for he would answer, black ones, sneakers or work shoes. If you ask any girl what shoes she is looking for she would tell you she wants black satin pumps in a size 7 and they have to be adorable.

This distinction in the way men and women think about footwear is partly down to nature, women want to look their finest and while many won't ever admit it they wish to look beautiful to men. Guys want something to stop their feet getting wet.

You can see how this distinction in attitude makes shopping for shoes a fun-filled experience for girls but a bit of a job for many men. No one is saying that trying on 10 pairs of black platform shoes before you find the perfect pair is not trying at times, but it surely can also be enjoyable if you are with your friends.

Over time women's shoe shops have developed into open plan, well lit and really welcoming shops. Among the high end stores would even offer a choice of drinks for anyone who is buying there. All these things are meant to make you feel more at home and spend much more time looking over their latest selection of black satin pumps, knee high boots and every other shoe that you might possibly want.

The longer you are in a store the more likely you're to purchase something, there's something referred to as the law of reciprocity. The more you feel that the shop has done to try to help you the more you feel you should buy something.

There's nothing wrong with viewing as many pairs of shoes as you wish to, just don't feel pressurized into buying anything.

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