Social media can take numerous different forms, including online forums, wikis, podcasts, weblogs, graphics and video. Technologies comprise of email, blogs, vlogs, picture-sharing, wall-postings, instant messaging, voice over IP, crowdsourcing (crowd outsourcing), and music-sharing, to name a handful.
Examples of social media applications include Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), Twitter (social networking and microblogging), Flickr (photo sharing), YouTube (social networking and video sharing), Second Life (virtual reality) and other microblogs that include Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you utilise social media networking and user-made content applications to market a product, service or content. Social Media Marketing commonly involves creating and being a part of a "conversation" with the target market, as a substitute for openly advertising to them.
Social Media Marketing also can integrate making and promoting viral information that is meant to be shared by members. A lot of promoters are less than comfortable with the less control over social media but once used correctly, social networks can be tremendously effective channels for building product evangelism, reputation handling or corporate branding.
Why is Social Media fast becoming tremendously popular?
In my view it's basically by reason that it mirrors our true nature. We are friendly by nature and for once we are able to take advantage of technology with ease to reach out and attach in new and satisfying ways. It's still quite new too, you will discover new frontiers cropping up regularly and it is similar to the early Net "gold rush" times during the 90s
Is every Social Media website for every business proprietor?
They will most likely not think so, but it is. You practice it naturally each and every day, Social Media over the internet is actually the same thing applied technologically.
How does a business owner know which site is the suitable match for them?
Excellent question. Not all Social Media online sites are equal. I always tell people to apply "classical marketing" and do not let the 'flashing lights' cheat on you. Visit the internet site, take note of the conversation. "Lurk" a little bit. Ask a question, watch what happens. Every single environment carries its own rules. Blunder in and start shouting and you will get flamed. Respect the environment's 'sub culture' and you'll be ok. A clear example of this in action is a web site that aims at "gamers" - you clearly understand that if you're selling insurance you would have a tough time in that setting. Like I said, think like a classical marketer.
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